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December 6, 2019
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Hip-hop music is bringing youth together: Bohemia

It’s the first time that the company, with whom we have signed the deal, will be working with a hip-hop artist. It’s a positive for all hip-hop lovers.

BOHEMIA RAPPER

Rapper Bohemia’s latest album Skull & Bones Volume 2 is making a lot of noise for the right reasons. Not only are fans awaiting it desperately, but his music label Kali Denali music has gone ahead and finalised a deal for it with a major production house, which they inform us is valued at well over ₹3.5 crore. It boasts collaborations with industry heavyweights such as Sidhu Moose Wala, Jazzy B and Gippy Grewal among others.

A pumped Bohemia says, “My team has been working on getting my album out, which I had announced a long time ago. There were delays, and my fans were not happy with it, they didn’t know the behind-thescenes. My team was working seriously to secure a good deal for the album. What happens these days is that even if the music is good, it doesn’t get a chance, or see the light of the day. I personally have always been music-centric. But my team thought otherwise.”

The 39-year-old adds that while hip-hop artists hardly got their due up till now, things have changed quite a bit in the recent years. “It’s the first time that the company, with whom we have signed the deal, will be working with a hip-hop artist. It’s a positive for all hip-hop lovers. They’ve always seen me struggle and fight with the labels, promoters, executives,” the rapper says.

Seeing a noticeable change, he points that kids have started spending more time in music studios. “They’re not on the streets, partying. They are learning how to use a computer and make beats. Hip-hop music is doing a lot better. When it had started, the first thing was ‘Oh My God! This is wrong, this is the music that spreads drugs,” he opines.

Same Beef, the first song from the album, was released recently to a positive response. Elaborating more upon how this deal is different from everything done in the past, Bohemia says, “The launch of my album is a historic moment in the sense that — no disrespect to other labels — some are in the business for money and some for the trend. We are making a statement, and this will be a catalyst for a new marriage between the youth and the corporations.”

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